CRM data integration: Mobile

The true is: You will need a data integration solution (not a tool) in some moment… That is the challenge that you cannot get away.

Look below two very nice articles about CRM in mobile world 🙂

http://searchcrm.techtarget.com/feature/Making-the-case-for-mobile-CRM-software

http://searchcrm.techtarget.com/feature/CRM-data-integration-still-hobbles-mobile?utm_medium=EM&asrc=EM_ERU_35462427&utm_campaign=20141021_ERU%20Transmission%20for%2010/21/2014%20(UserUniverse:%201119514)_myka-reports@techtarget.com&utm_source=ERU&src=5315473

Banks Open Their Wallets Wide for Mobile Banking: Survey

http://www.information-management.com/news/banks-open-their-wallets-wide-for-mobile-banking-survey-10025939-1.html?utm_campaign=daily-aug%204%202014&utm_medium=email&utm_source=newsletter&ET=informationmgmt%3Ae2894734%3A2064122a%3A&st=email

In this generation, almost all of information flows through smartphones. Are we prepared to do the governance of these data?